Heather Broughton

And Why Most Practices Chase the Wrong One Growth feels harder than it should You are seeing patients, investing in marketing, adding team members. The activity is there, and the intention is clear, But the results feel inconsistent. Some months feel strong while others feel flat. And no matter how much effort you put in, growth does not feel stable or predictable. It is easy to assume something is missing. Maybe more leads, better performance, stronger team execution, but most practices are...

The truth about your consult performance is already there, you’re just not looking in the right place. You care about your patients. You believe in your treatment. You trust your TC. So when case acceptance stalls or conversion feels inconsistent, it is frustrating and it hits personally. You start asking:  Is it pricing?  Is it confidence?  Is it personality?  Do we need another script? Before you rewrite anything, pause. Most TC performance issues are not motivation problems. They are...