Heather Broughton

Have you ever looked at a report and thought, "That can't be right"? Maybe your new patient numbers seem off. Perhaps collections are not matching expectations. Maybe your scheduling reports suggest you have capacity, but your team feels overwhelmed every day. When the numbers don't match reality, most practice owners assume there is a reporting problem. In many cases, there is a data problem. The quality of your decisions depends on the quality of the information behind them. If your...

Strong referral growth rarely comes from doing more. It comes from becoming more intentional. Many orthodontic and dental practices approach referral relationships with good energy but very little structure. Every office receives the same lunches, the same drop-ins, the same communication style, and the same follow-up cadence. Over time, leadership starts asking an important question: Why are some relationships growing while others stay flat? That frustration is understandable. Especially...

Every growing practice has one. The person who knows everything. They know the schedules. They know the systems.They know the patient situations. They know the workflows nobody else fully understands. When something breaks, everyone turns to them. At first, this feels like a strength. You trust them. Your team trusts them. The operation feels safer because they are there holding everything together. But over time, many practices begin experiencing a different reality: Leadership cannot fully...