Casey Bull

You hired someone great. Strong interview. Good energy. Solid references. You felt confident. The team was ready to have the help. Then six weeks in, something felt off. They were slower than you expected. They kept asking questions that felt like they should already know the answers. A patient mentioned a less-than-ideal interaction. You started wondering if you had read the hire wrong. Here is what is more likely: you did not read the hire wrong. You did not give them a real chance to...

Closing the Digital Gap Your patients booked a restaurant last night in 45 seconds on their phone. They scheduled a car service, paid a bill, and rescheduled a hair appointment, all without making a single phone call. Then they wanted to book an orthodontic consultation and had to call during business hours, wait on hold, and leave a voicemail. That gap is not a minor inconvenience. For a growing number of patients, it is a reason to look elsewhere. The Baseline Has Shifted This is not about...

Mint Orthodontics achieves impressive 20-25% annual growth under the leadership of Dr. Geoff Sudit. Mint Orthodontics was already successful, multi-location, loyal patient base, strong reputation. But Dr. Geoff had a bold vision, and the operating model underneath couldn't get him there. In just 6 months, CascadEffects helped Mint grow production 17%, new starts 13%, and set multiple all-time records, with systems now in place to compound that growth across every month and every location....