Casey Bull

The Mid-Year Reset January is full of optimism. You set production goals, identify strategic priorities, and leave your planning session energized about the year ahead. Then real life happens. A key team member leaves. Your schedule becomes harder to manage than expected. Marketing initiatives don't gain the traction you hoped for. Leadership conversations get pushed aside because there are patients to see and problems that need immediate attention. By the time July arrives, many practice...

The Referral System You Don't Have Ask most orthodontists where their best patients come from, and you will hear the same answer: word of mouth. Ask them what they do to drive word of mouth, and the answer gets much quieter. Usually it amounts to: "We do great work and hope people talk about us." Sometimes there is a referral card from ten years ago that the front desk occasionally remembers to hand out. Maybe a social media post encouraging people to "share with a friend." Hope is not a...

The Underperformer You're Avoiding You already know who it is. You have known for a while. There have been small moments, a patient complaint you filed away, a pattern you have noticed but not named, a conversation you have started in your head a dozen times and talked yourself out of. You tell yourself it is not that bad. That things might improve on their own. That bringing it up will create tension you do not have the bandwidth to manage right now. So the list grows. The issue persists....