4M Make More Money Meeting

Learn from the experts driving real results inside modern practices

4M brings together a focused group of operators, advisors, and clinicians to break down what is actually working right now across marketing, conversion, operations, and financial performance. This is not theory. Each session is built around execution you can apply immediately.

Amanda Floyd and Dr. Ben Fishbein cover how marketing turns into actual starts, not just leads. Scott Hansen breaks down where speed to lead fails and how opportunities quietly disappear. Dr. Geoff Sudit focuses on increasing revenue per patient without creating operational chaos. Tracy Martin shows how case acceptance begins long before the consult. Dave Ternan addresses pricing, accessibility, and real profit. Trent Erickson teaches how to read your P and L with clarity and make decisions like a CEO. Dr. Alyssa Carter highlights the hidden cost of poor technology decisions and how they impact performance.

4M is built for practice owners who cannot step away for a full week. The format is intentional. Friday is a full day of deep work focused on strategy and clarity. Saturday is a half day dedicated to implementation so you leave with a clear direction on what to execute next.

The event takes place at The Joseph Nashville, one of the most premium hotels in the city, located steps from Broadway and the riverwalk. You are not commuting across town or sitting in a generic conference space. The environment is designed to match the level of decisions you are making. Room availability is limited within the event block.

When sessions end, the experience continues. This is not a meeting that stops when the presentations do. Conversations move into dinners, live music, and late nights where ideas expand and real connections are built. From the hotel, you are minutes from Broadway, where every venue offers a different energy and every night creates space for new thinking.

4M is created by the same team behind OP Summit, the largest and most respected business and leadership event in orthodontics. It follows the same standard. Practical content. High-level execution. A focus on outcomes that matter inside real practices.

If you are looking to improve how your practice performs, how decisions are made, and how growth is achieved, this is where you start.

About CascadEffects

CascadEffects is an orthodontic consulting firm that partners with growth-minded practices through a six-month embedded engagement model. Founded by Casey Bull, a former COO and Global Director with over a decade of orthodontic leadership experience and an MBA from Pepperdine University, CascadEffects is powered by a leadership team that has operated at every level of practice management.

Director of Operations Heather Broughton brings years of hands-on orthodontic operations experience, having managed multi-location practices from the inside, overseeing teams, systems, and day-to-day execution before stepping into a consulting role.

Together, Casey and Heather work shoulder to shoulder with practice teams to install leadership infrastructure, accountability systems, and team culture frameworks that drive measurable production growth, with clients achieving 20–150% growth.

CascadEffects also publishes The Cascade Report, an industry publication for orthodontic professionals.

Learn more at cascadeffects.com